This is a good time to talk about the long tail

The you know all the ways people are searching that might lead to your website For example if you sell wholesale wine glasses this might be a good term to target. Keyword research can help you uncover other relevant terms such as wholesale wine glasses bulk cheap wine glasses oz wine glasses bulk Etc. If you run a wine glass business how valuable would ranking on the first page of Google be for each of these terms You might have been able to guess some of these but a smart keyword research strategy can help you uncover thousands of these keyword opportunities at scale.


Find keywords with sufficient search volume Truth be told while there are Europe Cell Phone Number List billions of possibly relevant keyword combinations out there not all of them are worth going after. In the wine glass example above would it be worth it to create content for each of these keywords To find out it helps if we attach a search volume to each keyword phrase. Well cover this in greater detail later but search volume is roughly the number of times these phrases are searched for in Google each month. A higher search volume relates to a higher amount of searches for that particular keyword.




Keyword Phrase Search Volume wholesale wine glasses wholesale wine glasses bulk cheap wine glasses oz wine glasses bulk As you can see search volume can vary from one phrase to the next. Our original phrase wholesale wine glasses has a decent search volume but weve discovered cheap wine glasses blows it out of the water. At the same time oz wine glasses bulk doesnt seem very popular by comparison. On the other hand if your business sells these types of glasses earning only a few clicks a month might be hugely valuable. of keyword research and the rule. Only about of the keywords people search for will be popular fat head terms. The majority of keyword phrases will.